A presence on the World Wide Web is an important marketing tool. For the same reasons that you attend crucial business meetings, it is important to be present on the Web. A web site is essentially a tool of introduction and a means to make a presentation to the world. In many cases a web site is the first impression that visiting strangers and potential clients will have of you, your wares and your company. In other cases your web site will be a place that your contacts go to find out more about what you have to offer them. Much like your participation and presentation at an immense trade convention, your web site will reflect your stability, reliability, capability and worth. It is a virtual business card, an ever-ready resume’, a complimentary brochure, an impressive sales presentation and a storefront that works to represent your best interests 24 hours a day, 365 days of the year. For the industrious business professional who wants an effective assistant working tirelessly around the clock, a web site consistently proves to be a wise venture.